F1 MIAMI EDITION
Padel X | Miami April 30, 2026
Luxury Sport
Elite Athletes
F1 Weekend
Culture
Produced by The Experience Lab
The 4th Wall Invitational is a luxury racquet sports event series bringing together:
Professional Athletes
Creators and Influencers
Entrepreneurs and Founders
Luxury Brand Partners
Each event aligns with major global sporting and cultural moments, creating curated environments where sport, hospitality, and brand storytelling intersect.
MARCOS DEL PILAR
"The Godfather of Padel in the USA" | Global Padel Consultant | Author
Marcos del Pilar is one of the most influential padel figures in the world, widely recognized as "The Godfather of Padel in the USA." With over 30 years of experience spanning elite competition, federation leadership, and high-level advisory work, del Pilar has been instrumental in transforming padel from a niche pastime into a scalable global movement. He is the former President of the United States Padel Association (USPA), Co-founder and former CEO & Commissioner of the Pro Padel League, and author of the best-selling book The Secret Code of Padel. As a Strategic Advisor to the 4th Wall Invitational, del Pilar brings unmatched credibility, global networks, and a 360° perspective on the sport's explosive growth.
30+ Years in Padel · Former USPA President · Pro Padel League Co-Founder · Best-Selling Author
Godfather of Padel USA
The defining authority on padel's growth in North America
Global Network
Trusted advisor to venture capital groups and padel investors worldwide
Best-Selling Author
Author of The Secret Code of Padel, the sport's definitive insider guide
Federation Leader
Former President of the United States Padel Association (USPA)
TRE BOSTON
Host | Former NFL Safety | Cultural Connector
Tre Boston is a commanding presence in sports media, bridging elite performance and mainstream culture. Over a seven-year NFL career with the Carolina Panthers and Los Angeles Chargers, he built a reputation for sharp intelligence, authenticity, and innate leadership.
250K+ Total Audience · ~180K Instagram · ~60K Twitter/X
Unrivaled Credibility
Veteran NFL authority that commands instant respect.
Natural Charisma
Effortlessly confident on camera, elevating every moment.
Elite Access
Trusted by top athletes for rare, unfiltered perspectives.
Cultural Fit
A seamless blend of sports, lifestyle, and entertainment.
ROLF FELTSCHER
Professional Footballer | MLS Veteran | Venezuela International
Rolf Feltscher is a professional defender who built a distinguished career across Europe and North America. Born in Switzerland and representing Venezuela internationally, he played for LA Galaxy in MLS and clubs including Parma, Getafe, and Cardiff City. Known for his athleticism, professionalism, and cross-cultural appeal, Feltscher brings elite sporting credibility to the 4th Wall Invitational.
27 International Caps · LA Galaxy · Venezuela National Team
International Pedigree
Represented Venezuela across 27 international caps
MLS Experience
Three seasons with LA Galaxy in Major League Soccer
European Career
Clubs include Parma (Italy), Getafe (Spain), Cardiff City (Wales)
Cultural Bridge
Swiss-born, Venezuelan international, global lifestyle appeal
TY MONTGOMERY
NFL Veteran | WR-RB | Stanford Cardinal
Ty Montgomery is a versatile NFL veteran who played 9 seasons across the Green Bay Packers, Baltimore Ravens, New Orleans Saints, New York Jets, and New England Patriots. A Stanford graduate and consensus All-American, Montgomery was drafted in the 3rd round of the 2015 NFL Draft and made history as one of the rare players to successfully convert from wide receiver to running back at the professional level. Known for his athleticism, intelligence, and multi-sport background, Montgomery brings elite credibility and charisma to the 4th Wall Invitational.
92 NFL Games · 9 Seasons · Green Bay Packers · Stanford University
NFL Veteran
9 seasons across 5 NFL franchises including the Green Bay Packers
Dual Threat
One of the few players to successfully convert from WR to RB in the NFL
Stanford Pedigree
Consensus All-American at Stanford University
Elite Athlete
Former sprinter and long jumper with 10.81s 100m dash
Why Miami + F1
The Miami Grand Prix has rapidly become one of the most culturally influential sporting events in the United States, attracting global athletes, celebrities, luxury brands, and entrepreneurs from around the world.
During race week, Miami transforms into a hub for high-end hospitality, private events, and brand activations, creating the perfect environment for experiences that blend sport, culture, and luxury lifestyle.
Why Padel
The Fastest Growing Luxury Sport
Global Momentum
Padel is one of the fastest-growing sports in the world, with more than 25 million players globally and rapid expansion across the United States.
The sport has gained strong momentum among professional athletes, celebrities, and entrepreneurs, becoming a central part of luxury lifestyle culture.
Where Courts Are Being Built
- Luxury hotels
- Private members clubs
- Beach clubs
- Wellness resorts
- High-end residential communities
Padel blends sport, social culture, and hospitality, making it the ideal environment for premium brand experiences.
Proof of Concept
Los Angeles
The first 4th Wall Invitational was held in Los Angeles at Westfield Century City.
On Court
Athletes and creators competing on court
Audience
Curated audience of founders and tastemakers
Brand
Brand integrations throughout the venue
Content
Premium content captured across the event
The Los Angeles event validated the concept and created momentum for the series.
Miami Event Format
The event blends sport, hospitality, and content creation.
Pro-Am Matches
Athletes paired with founders and creators
Exhibition Matches
High-level padel competition
VIP Hospitality
Curated lounges for guests and sponsors
Brand Activations
Experiential sponsor installations
Athlete Participation
We are currently in discussions with athletes and their teams including:
NFL Athletes
Rolfe Feltscher · Soccer · LA Galaxy / Venezuela
Ty Montgomery · NFL
Tre Boston · NFL / Media Personality
Women in F1 / Motorsport
Jamie Chadwick · 3x W Series Champion, IndyCar Driver
Tatiana Calderón · F1 Test Driver, IndyCar
Ella Lloyd · McLaren F1 Academy Driver
Susie Wolff · F1 Academy Managing Director, Former Williams F1 Driver
Guest Profile
Curated guest list:
Invited Guests
Exclusively curated attendees
Household Income
Typical demographic
Age Range
Core audience demographic
Audience includes: Athletes · Entrepreneurs · Investors · Creators · Luxury brand partners
Content & Amplification
Content Generated
- Event highlight film
- Athlete interviews
- Short-form social media content
- Brand storytelling integrations
Distribution Channels
- Athlete networks
- Creator channels
- Brand platforms
- Social media
Venue Layout
Padel X Miami
Welcome + Registration
Guest arrival and brand visibility
Brand Activation Zone
Experiential sponsor installations
Player Lounge
Athlete hospitality and interviews
VIP Hospitality Lounge
Private hospitality for athletes, founders, and sponsors
Center Court
Main competition court with primary sponsor branding
Sponsorship Opportunities
$50,000
Primary Event Branding
Top-tier logo placement across all event touchpoints
VIP Hospitality
Exclusive access to curated hospitality experiences
Content Integration
Brand woven into premium event content
$35,000
Prominent Branding Placement
High-visibility logo placement throughout the venue
Activation Space
Dedicated area for brand experiential activations
VIP Access
Curated access to athletes, founders, and guests
$20,000
Court Signage
Brand visibility on the main competition court
Product Integration
Product featured within the event environment
$10,000
Product Placement
Brand product featured throughout the event
Activation Area
Dedicated space for brand presence and engagement
Sponsor Categories
These categories align naturally with F1 audiences and racquet sports culture.
Financial Services
Luxury Hospitality
Automotive
Spirits & Non-Alcoholic Beverages
Athletic & Lifestyle Brands
Technology
National Series
The 4th Wall Invitational aligns with major sports and cultural moments across the United States.
Miami
F1 Miami Grand Prix
Austin
F1 United States Grand Prix
New York
US Open Tennis Championships
Las Vegas
NBA Summer League
San Francisco
FIFA World Cup Events
Palm Desert
BNP Paribas Open / Showdown in the Desert
Aspen
Food & Wine Classic
Hamptons
U.S. Open Golf Week
Produced By
The Experience Lab
The Experience Lab produces luxury experiential events at the intersection of sport, culture, hospitality, and brand storytelling.
Experiential event production
Brand partnerships and sponsorship strategy
Athlete collaborations
Hospitality and VIP experience design
Content production and social distribution
Through events like the 4th Wall Invitational, the Experience Lab creates platforms where sport and culture meet luxury lifestyle.
The Team
Heather Heller
Co-Founder The Experience Lab
The 4th Wall Invitational
Award-winning producer with over two decades creating global campaigns, experiential platforms, and celebrity-driven content for the world’s leading brands. Leads creative vision, production, and platform strategy.
Lauren Plutsky
Co-Founder The Experience Lab
The 4th Wall Invitational
Visionary brand architect and experiential strategist operating at the intersection of culture, luxury, and influence. After helping relaunch Red Bull Energy Drink into a global phenomenon and other major global suppliers, she is now channeling that same infectious excitement into padel, bringing the world’s fastest-growing racquet sport into its next era in America.
Marcos del Pilar
Co-Founder The 4th Wall Invitational
Professional Padel Player & International Ambassador
World-ranked professional padel player and leading voice in the growth of padel in the U.S. Oversees athletic programming, competitive format, and player engagement.
Contacts
Partnership & Sponsorship Inquiries
General inquiries