F1 MIAMI EDITION
Padel X | Miami April 30, 2026
Luxury Sport
Elite Athletes
F1 Weekend
Culture
Produced by The Experience Lab
The 4th Wall Invitational is a luxury racquet sports event series bringing together:
Professional Athletes
Creators and Influencers
Entrepreneurs and Founders
Luxury Brand Partners
Each event aligns with major global sporting and cultural moments, creating curated environments where sport, hospitality, and brand storytelling intersect.
Why Miami + F1
The Miami Grand Prix has rapidly become one of the most culturally influential sporting events in the United States, attracting global athletes, celebrities, luxury brands, and entrepreneurs from around the world.
During race week, Miami transforms into a hub for high-end hospitality, private events, and brand activations, creating the perfect environment for experiences that blend sport, culture, and luxury lifestyle.

The 4th Wall Invitational captures this moment by hosting an exclusive racquet sports event designed to bring together athletes, founders, creators, and brand partners during one of the most exciting weekends on the global sports calendar.
Why Padel
The Fastest Growing Luxury Sport
Global Momentum
Padel is one of the fastest-growing sports in the world, with more than 25 million players globally and rapid expansion across the United States.
The sport has gained strong momentum among professional athletes, celebrities, and entrepreneurs, becoming a central part of luxury lifestyle culture.
Where Courts Are Being Built
  • Luxury hotels
  • Private members clubs
  • Beach clubs
  • Wellness resorts
  • High-end residential communities
Padel blends sport, social culture, and hospitality, making it the ideal environment for premium brand experiences.
Proof of Concept
Los Angeles
The first 4th Wall Invitational was held in Los Angeles at Westfield Century City.
On Court
Athletes and creators competing on court
Audience
Curated audience of founders and tastemakers
Brand
Brand integrations throughout the venue
Content
Premium content captured across the event
The Los Angeles event validated the concept and created momentum for the series.
Miami Event Format
The event blends sport, hospitality, and content creation.
Pro-Am Matches
Athletes paired with founders and creators
Exhibition Matches
High-level padel competition
VIP Hospitality
Curated lounges for guests and sponsors
Brand Activations
Experiential sponsor installations

Designed to create a private club environment around racquet sport culture.
Athlete Participation
We are currently in discussions with athletes and their teams including:
Tre Boston
NFL
Ty Montgomery
NFL
Additional athletes, creators, and founders will participate throughout the event.
Guest Profile
Curated guest list:
150–250
Invited Guests
Exclusively curated attendees
$250K+
Household Income
Typical demographic
30–55
Age Range
Core audience demographic
Audience includes: Athletes · Entrepreneurs · Investors · Creators · Luxury brand partners
Content & Amplification
Content Generated
  • Event highlight film
  • Athlete interviews
  • Short-form social media content
  • Brand storytelling integrations
Distribution Channels
  • Athlete networks
  • Creator channels
  • Brand platforms
  • Social media

Creating amplification far beyond the event itself.
Venue Layout
Padel X Miami
1
Welcome + Registration
Guest arrival and brand visibility
2
Brand Activation Zone
Experiential sponsor installations
3
Player Lounge
Athlete hospitality and interviews
4
VIP Hospitality Lounge
Private hospitality for athletes, founders, and sponsors
5
Center Court
Main competition court with primary sponsor branding
Sponsorship Opportunities
Title Partner
$50,000
Primary Event Branding
Top-tier logo placement across all event touchpoints
VIP Hospitality
Exclusive access to curated hospitality experiences
Content Integration
Brand woven into premium event content
Presenting Partner
$35,000
Prominent Branding Placement
High-visibility logo placement throughout the venue
Activation Space
Dedicated area for brand experiential activations
VIP Access
Curated access to athletes, founders, and guests
Court Partner
$20,000
Court Signage
Brand visibility on the main competition court
Product Integration
Product featured within the event environment
Experience Partner
$10,000
Product Placement
Brand product featured throughout the event
Activation Area
Dedicated space for brand presence and engagement
Sponsor Categories
These categories align naturally with F1 audiences and racquet sports culture.
Financial Services
Luxury Hospitality
Automotive
Spirits & Non-Alcoholic Beverages
Athletic & Lifestyle Brands
Technology
National Series
The 4th Wall Invitational aligns with major sports and cultural moments across the United States.
Miami
F1 Miami Grand Prix
Austin
F1 United States Grand Prix
New York
US Open Tennis Championships
Las Vegas
NBA Summer League
San Francisco
FIFA World Cup Events
Palm Desert
BNP Paribas Open / Showdown in the Desert
Aspen
Food & Wine Classic
Hamptons
U.S. Open Golf Week

8 cities. 8 major moments. One national series.
Produced By
The Experience Lab
The Experience Lab produces luxury experiential events at the intersection of sport, culture, hospitality, and brand storytelling.
Experiential event production
Brand partnerships and sponsorship strategy
Athlete collaborations
Hospitality and VIP experience design
Content production and social distribution
Through events like the 4th Wall Invitational, the Experience Lab creates platforms where sport and culture meet luxury lifestyle.
Contact
Partnership & Sponsorship Inquiries
Heather Heller
Co-Founder
The Experience Lab
Lauren Plutsky
Co-Founder
The Experience Lab
Marcos del Pilar
Co-Founder
The Experience Lab
Professional Padel Player & International Ambassador